1. News

25 januari 2024

We’re super proud for Yet taking the lead as the main sponsor of the ZuidasRun, one of the largest B2B running events in the Netherlands. This exciting partnership spans a minimum of 3 years, aligning the brand closely with the energetic and entrepreneurial atmosphere of the ZuidasRun.

The Yet ZuidasRun

The Yet ZuidasRun offers a unique running experience in and around the iconic Zuidas. Runners can choose between a 5 or 10-kilometer course, while companies compete in the Business Run, with over 300 different companies participating annually. Beyond the athletic challenge, relaxation takes center stage with a festival area and a traditional afterparty to toast to the achievements.

Why we do this?

For Yet, this goes beyond merely sponsoring the ZuidasRun; it’s a sincere commitment to the core values of this vibrant running event. The ZuidasRun connects not only runners but also companies, supporters, vitality, and relaxation. It’s a fusion of effort and enjoyment, and Yet believes in the power of that connection.

For us, this collaboration is an opportunity to tackle not only physical challenges but also overcome mental obstacles. We are metaphorically along the route, offering the mental water bottle so you can continue well. Yet is not just about hard work; it’s about balance. Movement and connection are essential, not only for your body but also for your mind, mood, and resilience.

The ZuidasRun, with its blend of corporate involvement, athletic challenge, and relaxation, perfectly reflects what Yet stands for. By partnering with the ZuidasRun, we aim not only to increase brand awareness but also to have a positive impact on the mental health and well-being of participants and the business community as a whole. As part of Zorg van de Zaak, we aspire to a healthy Netherlands where people not only find happiness but also thrive in their work and beyond.

The Future of Yet ZuidasRun

We look forward to the coming years as we, together, elevate the Yet ZuidasRun to new heights. Together, we are building a healthy balance between work, vitality, and joy.

#YetZuidasRun #MainSponsor #TogetherStrong 🏃‍♀️💙🏃‍♂️